You can spend hours each day optimizing your website and blog for search engines. The most important thing to understand is that SEO is an ongoing process. SEO will always be in your game plan. Learn to handle it (hop over to here to learn about it).
Search engine optimization is done in a similar way for different aspects of your website. For example, if you are writing a blog on Google Blogs, then you would be optimizing for Google Blogs. But, you would also be optimizing for search engines such as Google, Bing and Yahoo to help you rank higher on the search engine results pages. Understanding what you need to optimize for will allow you to optimize accordingly.
Because there is no one web master, that is your primary website. Your blog is an optimized content writing and publishing plat for for you. Your website is used by many to find you when they need your help. You need to work closely with your search engine optimization professional to help build this important piece of your online marketing strategy. It is always best to work with a professional that understands your business, your website goals and what you are looking for.
Do you need someone who can convert your article to an eBook? Do you need a social media marketing expert who can find new sites that will help your business get traffic?
Do you need to clean up your website’s content so that it can be optimized for search engines and Google’s traffic? Do you need to optimize your website’s images so they are not deceptive and pithy? Do you need to convert your digital marketing materials into a PDF that is optimized for search engines? Do you need to buy new phone banners that only show up on search engine results pages?
These are some of the issues that you need to think about as you work with your SEO guru. Be realistic about what your needs are and know what your budget is going to be so you can make informed decisions about your SEO project. Search engine optimization can be a long term investment. It takes time and budget. Make it work for you!